C to C first finds out why you need the video production. Who is it for and what is the desired result of using the video. We provide a brief treatment confirming what we understand the perimeters of the production to be and an explanation of how we suggest the video be produced. This treatment could include the desired look of the final sequences, the editing style, choices of music type, if a narrator is going to be used and how they should sound, etc. With this brief is a corresponding cost breakdown.
If you agree to go ahead, C to C usually invoices for 50% of the set quote up front. We then begin to develop script content -sometimes by creating an more detailed outline with all sub sections in place. Depending on if the video is to include segments from interviews, scripting may wait until those interviews are complete and excerpts have been chosen. Details like the start of graphic animations or sourcing certain stock images could begin. Quite often we will request a tiff or psd digital file of your logo or any esiting artwork you want to appear as part of the video for consistency. We'll often use the colour scheme or even shapes from the logo as a base for graphic treatments. If the video is to be all narration, usually the script is finished before shooting begins so as to ensure the most efficient use of production time.
Once a script is approved or interviews are scheduled or you arrange clearances for us to show up at the plant, or to contact those interested parties who are willing to appear in the video, then shooting starts. If we are shooting indoors, a crew of two or four will arrive with cameras, tripods, lights and stands, monitors, power supplies, cables and cords. Often we will have everything on wheels so we can roll to the next onsite location. If interviews are to be done, we'll select a location for optimum lighting, sound and background considerations and do the interview. We have interviewed literally hundreds of people over the years, and can easily conduct the interview. We don't usually suggest prepared answers but often will supply questions before hand. Our goal is to make the interview as pleasant and non-scary as possible. We are often told after the fact how relieved the person being interviewed was or how enjoyable that was or how that was not anything like they feared.
Shooting in different environments may mean certain approvals, the use of certain safety gear (some of which C to C already has -we just need to know) or ideally someone who is with us to ensure the people on camera are not doing or wearing anything improper, or that we are shooting something we shouldn't be.
After shooting ends and sometimes before it does, editing can begin. Interviews if present are transcribed so as to better pick "clips" from them. A final script is then developed using those clips and submitted to you for approval.
Footage is digitized or transferred to a computer hard drive. Temporary narration or a scratch voice is recorded so we can get a feel for where and how long certain shots should be in the production. Some graphics may be put in place to see how they look with the footage.
At some point we'll call you for a meeting to play the first edit of the video. This may look quite finished or it might be lacking some shots or graphics, may not have the final music in place or some of the sound levels may have to be tweaked. This video will be very close to the approved script and should look close to the proposed treatment description.
After further polishing and suggested changes are done, a final professional voice is recorded and edited into the video, and a revised final video is played.
If it is approved then decisions might be made if they haven't been already about packaging or distribution.
C to C also invoices for the second half of the quoted amount.
Up to around 500 copies, C to C will do in house. For DVD copies in the thousands or tens of thousands C to C works with a mass replication house to create a glass master for stamping. Artwork for the surface of the disk or a paper insert can be created at C to C for your approval or we can work with existing images or files we can then incorporate into a final layout. Depending on what is required final copies can take from 1 hour to 10 business days.
C to C has been in business for over 20 years because we try very hard to make sure when you need another video created you won't think of anyone else. The tapes and their content we record when you hire us is your property - as is the resulting master or disks. Unless you tell us otherwise we carefully catalogue and store the files and tapes ready for the next job.